Wholesome Child

How do we get to the heart of what is essential to the Wholesome Child book buyers and arrive at a qualified and prioritised scope to commence innovation design sprints that will turn a printed cookbook into a monetised app with a totally new user experience?

Approach

• Conduct interviews with current community and prospect consumers. 

• Establish audience groups, personas and behaviours

• Insight ideation

• Design Sprints

• Conduct creative workshop sessions and assign business value to each solution

Solution

• New Website

• Social Media Strategy

• Digital App with key parts of the books monetised

• Apply analytics to all

• Design and develop web ready content