TL Commercial - Financial Brokers
The Problem
The competitive broker landscape meant that TL needed to redefine what they stood for, understand their customers, recruit and train the right financial teams and roll out a new multi-channel brand position that speaks to all their internal and service changes.
Solution
Innovate the Brand
Style Guide, Image photographer guidelines, language guides, new collateral all to designed to appeal to a broader more desired audience helping them compete.
Review and Innovate all CX Touch-points via Stakeholder workshops and Ideation sessions.
The Result
The perfectly managed change from one identity to the future state of the business.