Lost +Hound
The Problem
Dogs are one of the most loved animals the world over, yet for dog lovers there was no where to go online for curated, informative dog news and entertainment. The challenge here was ‘How do we create a voice for these globally adored creatures, when they themselves do not speak?”
Dog Culture is here.
Objective
Create a new voice and bring it to life via brand development, be-spoke content, influencer content, social, partners and other like minded tribes.
Educate that this new brand is about dogs, yet it isn’t a pet site. It’s a site about dogs - for humans.
Approach
Research existing dog lover online destinations
Review analytics of popular dog related search terms
Conduct interviews of those that have dogs and those that don’t but wish they did
Establish audience groups, personas and behaviours
Workshop ‘Dogs’ and their role in different countries across the globe
Come to a common understanding of what this brand is, how it’s positioned and what it delivers
“I can’t have a dog where I live, so I wish there was somewhere I could feel like I’m with them”
Solution Process
Brand & Design workshop to create several brand name options
Target audience testing
Creation of branded materials
Design of UX & UI for Website
View live site here
Launching on Social
Extending the brand by developing stories to follow and a very clear Tone of Voice across Facebook, Twitter and Instagram.
Launch success see’s us extend into merchandise and e-commerce
After attracting the attention of dog lovers around the world, we quickly started connecting our content with art, beach and lifestyle lovers which lead to development of some street wear pieces for men and women to proudly show off their love of dog culture in a modern day fashion orientated way. Technically we explored multi-currency options and integrated suppliers, payment gateways and world wide deliveries.
Future Plans
Recruitment of global partners, recruitment of content writers and budgets associated